Green Investments

Portland Ranks 2nd in Green Metro Area Ratings

An article by Christina Williams of Sustainable Business Oregon celebrates Portland being ranked 2nd in the annual Green Guide.

Portland held on to it’s second-place ranking in Site Selection annual report on green metro areas.

Site Selection magazine released its annual Green Guide Tuesday and the Portland

The City of Roses continues to get more accolades on a National basis.  The latest is a high ranking among greenest cities, but we have also recently been cited as having the nation’s best mass transit system, having one of the best vacancy rates for apartments, and the fastest multifamily rent growth too.  To invest in Portland, please contact Rick Bean at 503.577.1034 or rick@rosecitycre.com.

metro area held onto its ranking as the second most sustainable metro area in the United States, behind San Francisco.

Oregon was ranked the third most sustainable state, behind No. 1 California and No. 2 Washington, holding steady with last year.

The guide is compiled annually and is aimed at green-leaning companies that might be looking for a new home.

Criteria include green industry projects as tracked by Conway Data, the magazine’s publisher, number of LEED certifications, incentives, brownfield funding, energy efficiency ratings by the American Council for an Energy-Efficient Economy, alternative fuel use and the Clean Energy Leadership Index compiled by Portland-based Clean Edge.

“Top-ranking areas for sustainability don’t just pass restrictive laws or put token solar panels on every edifice,” reads the introductory article for the 2011 guide. “They nurture an ecosystem of business, institutions, government and individual citizens all striving to place a proper value on their locality’s limited resources, and sometimes to make or save money in the process.”

The full report is available in the July issue of the magazine and features an interview with Gov. John Kitzhaber.

Here are the top fives in each category:

Metro areas:

  1. San Francisco
  2. Portland
  3. Los Angeles
  4. Chicago
  5. New York

States:

  1. California
  2. Washington
  3. Oregon
  4. Minnesota
  5. Colorado

Countries:

  1. Canada
  2. Spain
  3. United Kingdom
  4. Germany
  5. Sweden

@SustainableBzOR | christinawilliams@bizjournals.com | 503.219.3438

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Green Investments Will Make You Money and More Socially Responsible

Note: Michele Cagan, who wrote this article is also the author of a series of recommended investment books.  Please click on the link to see Amazon’s offerings of her titles!

Everyone is jumping on the green bandwagon, and corporate America is leading the way. Even the blackest companies — the ones with the worst environmental records and practices — are looking for ways to paint themselves green. That’s where the money is, after all, as green investing is attracting more green (dollars) than ever before.

True green investments are those that put money into companies that

Rose City Commercial Real Estate is collaborating on development of a series of green multifamily projects with a builder that is redefining the limits of what is possible.  Contact us at rick@rosecitycre.com, or 503.577.1034 for more information.

are truly helping the environment. It’s not only the negatives that count here, though those are important: no pollution, no toxic waste dumping, no resource gluttony. True green companies actively strive to make the environment better than it was before.

Investing is an area in which you will benefit significantly from using your intelligence. Investors often cite a gut feeling, and that feeling is usually based on something they know but either consciously or unconsciously don’t want to divulge. Emotions alone should not guide your investments, but a message from your gut is always worth listening to.

It’s not enough for a company to simply limit negative environmental and social practices. Social investors notice and move their money to companies that make conscious efforts to improve their performance. Mainstream investors want to do good in the world and for their portfolios, and corporate leaders are learning how to coordinate socially responsible practices with long-term profits. More and more, corporations that pair social and environmental responsibility with good stock value are attracting more long-term investors. Indexes and actively managed mutual funds — as well as several ETFs — track these kinds of stocks, as well. And both municipalities and green corporations may issue bonds to raise money for environmentally sound projects.

While money is the bottom line in any investment, green investors emphasize the importance of supporting their personal values in the process. As you educate yourself about green investing, you’ll find plenty of options you can choose from that will support your values and put money in your pocket, from mutual funds to individual corporations to community projects. This will also help you make decisions as a consumer as well as an investor.

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Think Green: Innovation in Sustainability Awards Luncheon

Rose City Commercial Real Estate celebrates green as a way of doing business, a way of living our everyday lives.  Still in it’s infancy, eco-business needs nurturing and encouragement.  That’s why I’m attending the Portland Business Journal’s Innovation in Sustainability Awards Luncheon.  Join me in acknowledging and celebrating green organizations that are reinventing the way they do business…with an eye on future generations:

Thursday, May 19, 2011

11:30 a.m. – 1:00 p.m.

Governor Hotel

614 SW 11th Ave., 4th Floor Ballroom

Portland OR 97205

Twice a year, Sustainable Business Oregon honors organizations that are exploring new ways to align business with sustainability. This spring, they have singled out true innovators in four categories. Join them for an exciting luncheon honoring these innovators and featuring a keynote address by Martha Wyrsch, President of Vestas American Wind Technology.

Martha Wyrsch is President of Vestas-American Wind Technology, Inc., the North American arm of Vestas Wind Systems, the world’s largest manufacturer of wind turbines. Wyrsch joined Vestas in June 2009.

Award finalists are:

Innovation in a Sustainable Product:

Indow Windows

LeanPath Inc.

Solamor Event Services

Innovation in Sustainable Operations:

Miranda Homes

Myers Container

Pacific Foods of Oregon

Innovation in Sustainable Supply Chain:

Burgerville Corp.

Monster Electrical Inc.

Portland Roasting

Innovation in Sustainable Business Advocacy:

GoGreen Conference

Oregon BEST

Steele Associates Architects

Don’t miss this fascinating event!

Questions call Jan at 503.219.34

via May – Sustainable Business Oregon Luncheon 2011 – Portland Business Journal.

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Earth Day Special: The Future of Green Multifamily Construction

Happy Earth Day!

We believe in the future, that the techniques refined by Miranda Homes will be  employed in the construction of the bulk of America’s new multifamily projects.  If you can provide a better eco-friendly product at a competitive price, the choice is pretty easy.  Eco-investors are sensitive to their impact on the evironment, but they watch their returns, too.  But what if the time to build could be shortened by 15 to 30% as well?  That lowers costs…not to mention lowering risks for the lenders and equity partners.

The Miranda Green Method (MGM)  is slated for use on a technology demonstrator project of 43 units on Portland, Oregon’s Eastside.   As the framing is steel recycled from used cars,

Contact Rick Bean to learn more about the future of green multifamily:  503.577.1034 or rick@rosecitycre.com.

much less dimensional lumber is used.  It’s not only greener…it also means that spikes in lumber products pricing won’t hit the project. We’re forecasting a significant short term increase in the costs of conventional building materials (particularly wood products) due to the massive scope of the Japanese recovery effort.   This could make the building of conventional apartments less economically feasible…further exacerbating the supply of vacant multifamily units in highly constrained markets like Portland.

The decision to use the Miranda Green Method for construction can be for:

  • The sake of the environment
  • To lower construction time
  • Reduce construction costs
  • To produce an asset that will out last conventional construction

…and the best part is the investors don’t have choose a single motivation.

-Happy Earth Day…Rick Bean.

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Successful Traits and Actions of Green Real Estate Investors

Successful Traits and Actions of Green Real Estate Investors

by  Jim Simcoe

Green investors all over the US are making money right now. They sell their properties faster, for more money and reduce their expenses through rebates, incentives and discounts.

They all share some common traits that can be learned. Below are four of their common traits and some high value actions for you to take to improve your business.

Contact Rick Bean at 503.577.1034 or rick@rosecitycre.com if you have an interest in green investing.  We will be working with new equity partners on a proof of concept project.  We will construct 43 apartment units to LEED Platinum standards. Our goal is to do so faster and more affordably than by using conventional construction techniques. 

FOUR TRAITS:

Didn’t believe in green when they started. Usually very numbers based people who saw green as an opportunity, not an obligation.

Communication – Very good at communicating why they were pursuing green to their teams and prospective customers.

Got their contractors to buy-in. Explained that this process would make them ALL more money.

Sales – Know exactly how much higher they can list their homes and still sell them quickly.

ACTIONS:

Baby steps – Green one thing on your next deal. No-VOC paint is a good one to start with. Green two things on the next deal, and so on. Soon you’ll be a green real estate investor without even realizing it.

James Bond your business – Find out what your competitors are doing about green. Most are probably doing nothing [this is good news]. Build a competitor matrix a

via Successful Traits and Actions of Green Real Estate Investors.

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Green Multifamily Tools

Green is good for everyone.  Due to their size, multifamily properties have an opportunity to make a difference.  Even though Apartment Managers have plenty on their plates already, adding environmental awareness is good business. Kim Duty, Vice President of Communications for Multifamily Housing Report has a green tip for us: The U.S. Environmental Protection Agency has launched a multifamily version of its ENERGY STAR Portfolio Manager. The online energy performance tracking tool allows building owners and operators to measure and manage their buildings’ energy consumption.

A comparable tool has existed for the office sector for more than a decade, and the National Multi Housing Council has been urging EPA to release a multifamily-specific version for years.

Look for tips during Earth Week April 18-22 to increase your green awareness.  To increase your awareness of multifamily investment options, contact Rick M. Bean now at: 503.577.1034 or rick@rosecitycre.com.

The tool will allow apartment owners to assess their portfolios’ energy performance, identify under-performing buildings, set investment priorities to make targeted energy efficiency improvements and earn recognition for achievements.  Software upgrades were made last month.

Using Portfolio Manager, apartment firms can enter building square footage and whole-community energy and water data, as well as optional building attributes, to benchmark performance.

To learn more about the ENERGY STAR Portfolio Manager, visit NMHC’s Green Practices web site at www.nmhc.org/goto/5147.   To learn more about National Multi Housing Council go to www.NMHC.org.  They have a number of free industry related resources.  And remember…green’s not just good for the environment…it’s good business.

Other articles you may like:

 

The Importance of Due Diligence in Multifamily Profits – Phase II – Books and Records | Rose City Commercial Real Estate

Demystifying multifamily cap rates, NOI, and investing basics | Rose City Commercial Real Estate

Multifamily real estate investment basics – part 1 of a series | Rose City Commercial Real Estate

Attractive cap rates attract investors to multifamily properties in Portland | Rose City Commercial Real Estate

Prospects for multifamily sector improve greatly | Rose City Commercial Real Estate

 

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Miranda Homes Nominated For Sustainability Award

It makes good sense to build green for the sake of the environment, but building green is also a good business decision as well.  Green sells.  Rob Boydstun of Miranda homes has combined a number of existing methods and technologies into a truly remarkable home.  Imagine being able to build a price-competitive home…that is also LEED Platinum?  Or going from dry foundation to having exterior walls, interior walls, siding, and and rafters in place in 72 hours?  Or building the entire structure in 41 work days?

Never one to rest on his laurels, Mr. Boydstun has directed his engineering team to recreate the way multifamily projects are designed and built. 

Contact us if you’re an investor or green enthusiast interested in learning more about Miranda’s revolutionary  multifamily building techniques.  Their methods are going to be utilized in a 40+ unit technology demonstrator project that will be breaking ground on Portland’s East side later this year.  rick@rosecitycre.com or 503.577.1034.

There’s money out there for permanent financing on multifamily projects, but construction funding is harder to come by.  But if we could shave a third or even half off the construction time the bank’s risk would be significantly reduced.  If the final product was more comfortable and greener the bank’s risk would be reduced further.  The Miranda multifamily method advantage is obvious.

Being a fan of both green and multifamily, my nominee forThe Portland Business Journal’s Sustainability Award was easy.  I wrote a letter supporting Miranda Homes’ nomination and sent it to a few hundred Real Estate Brokers and multifamily pros.  Seasoned developer Gordon Jones, not only nominated Miranda Homes, he did it  so passionately and eloquently I have printed it below:

Gordon C. Jones’ Nomination of Miranda Homes for The Portland Business Journal’s Sustainability Award:

Your Name: Miranda Homes
Your Org.: NA
Your Phone: (503) 702-1555

Nominee Org.: Miranda Homes
Nominee Name: Rob Boydstun
Nominee Email: rboydstun@mirandahomes.com
Nominee Phone: (503) 849-7337

Nominee Organization Size: Small

Describe the nominated organization’s demonstrated innovation in overhauling internal operations to reach sustainability goals:
Miranda Homes has reinvented the construction process, bringing technology learned in manufacturing in partnership with Toyota to home building. Starting with the demolition process they recycle everything possible. They take lean construction to a new level, producing less than 1/2 lb. of waste per square foot of construction as compared to 6 to 8 lbs. per sq. ft. for typical construction in the Portland market. They build using steel studs and structurally insulated panels produced in their own plant with Revit(c) based software that results in no waste in manufacturing the components. The steel is from recycled automobiles. The sheeting and exterior foam insulation overlaps adjoining panels so that no seams allow air infiltration. After assembly and installation of MEP the structure is insulated with spray-in soy-based foam insulation. An air exchange system changes the air several times per hour. The sealed crawl space is conditioned to prevent mold and mildew.

What could other companies learn about sustainability from this organization’s operations?
Sustainability is not measured just in the performance of the end product or building, but must be inherent in the entire process. By definition sustainability means the wise and efficient use of resources and thus should result in not only less materials used in construction, but in a more efficient use of time, less waste on the job site and a resulting savings in producing the building. Miranda can build a conventional single family home in less than 2 months, as compared to at least seven months for even efficient builders using conventional methods. Their methods include revolutionary software that take design drawings in Revit(c) and convert them directly to the manufacturing equipment that literally make every structural component for the building, without waste. The panels are loaded on trucks on a first on last off order, clearly labeled, so that upon reaching the job site they are unloaded and assembled with utmost efficiency.

How has innovation in the company’s sustainable operations been incorporated as part of a thriving business?
The culture of Miranda Homes is one that demands innovation, creative thinking and using the skills and resources of every employee to brainstorm each job and model it completely before beginning the manufacturing process. Old methods and construction technologies are rethought and better more efficient methods are employed. By employing their own technology and engineering specialists, they are able to control the entire process from design, engineering, manufacturing, purchasing and assembly. Miranda even buys all building components for their subs, such as electrical, plumbing, mechanical, masonry etc. and then the subs work out of Miranda’s inventoried trucks, so that there is very little waste and no materials end up on other jobs or back at the subs warehouse. Miranda has spent the past three years investing in this technology and developing the software and manufacturing methods. They are now beginning to realize the benefits of that fully vertically integrated model.

-Gordon C. Jones

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Five Reasons You Should Strongly Consider Green Multi-family Investing

Although green real estate (as a strategy) continues to grow in popularity among real estate investors, it is largely concentrated in the single family residential market. However, the single greatest ‘green’ opportunity for investors right now is the multi-family (MFU) market. If you’re interested in growing your real estate portfolio you should strongly consider green multi-family.

Five reasons why you should strongly consider green multi-family

1. Demand is greatly outpacing supply. More prospective apartment renters are demanding green features. Many will pay more for them. However there is a serious lack of supply of green apartment developments in almost all markets in the US. If you green an existing apartment building in 99% of the markets in the US, chances are you’ll have no competition.

We are currently exploring some green multifamily building options for projects in Portland.  Cutting edge LEED Platinum design.  Learn more by contacting us at 503.577.1034 or rick@rosecitycre.com.

2. Green Multi-family is largely unaffected by economic conditions. When times are tough, people scale down and move into apartments. When times are good, there are still tons of renters who live in apartments (Students, seniors, Echo-Boomers, single professionals, etc). Green multi-family is like your neighborhood bar. In a bad economy people drink to forget/escape; it a good economy they drink to celebrate. Either way, green multi-family are like bars without the drink umbrellas- bullet proof to economic conditions.%0

via Five Reasons You Should Strongly Consider Green Multi-family Investing.

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EPA Launches ENERGY STAR Performance Tracking Tool for Multifamily

Thinking Green

Even though Apartment Managers have plenty on their plates, adding environmental awareness is good business. Kim Duty, Vice President of Communications for Multifamily Housing Report has a green tip for us:

The U.S. Environmental Protection Agency has launched a multifamily version of its ENERGY STAR Portfolio Manager. The online energy performance tracking tool allows building owners and operators to measure and manage their buildings’ energy consumption.

A comparable tool has existed for the office sector for more than a decade, and the National Multi Housing Council has been urging EPA to release a multifamily-specific version for years. The tool will allow apartment owners to assess their portfolios’ energy performance, identify under-performing buildings, set investment priorities to make targeted energy efficiency improvements and earn recognition for achievements.

Using Portfolio Manager, apartment firms can enter building square footage and whole-community energy and water data, as well as optional building attributes, to benchmark performance.

To learn more about the ENERGY STAR Portfolio Manager, visit NMHC’s Green Practices web site at www.nmhc.org/goto/5147.   To learn more about National Multi Housing Council go to www.NMHC.org.  They have a number of free industry related resources.  And remember…green’s not just good for the environment…it’s good business.

If you’re ready to upgrade your investment  performance, contact Rick M. Bean at: 503.577.1034 or:  rick@rosecitycre.com.

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